Your Instagram landing page is used as an alternative to LinkTree.
Here’s how to set a page to function as your Instagram landing page.
In the page editor (create a new page or edit an existing page) look at the page attributes tab.
Under ‘Template’ select ‘Landing Page’
Note: this example is on a site that has the Classic Editor plugin installed. If you don’t have the Classic Editor plugin, your layout will look different.
Edit the links to your preferences.
Then copy the page URL and place it in your Instagram bio.
Now, when your Instagram visitors click your link in bio, it will take them to this page on your website.